If you’ve worked in telecoms or open-source PBX systems, you’ve likely heard of Asterisk or FreePBX, but you might not have heard of Sangoma, the company behind them.
With everything included out of the box and no direct sales model, Sangoma is quickly becoming the best-kept secret in the unified comms space, bringing its award-winning unified communications (UC) solutions to the UK SME market. In this blog, we’ll talk about Sangoma’s product range and how they’re helping businesses succeed. Plus, we’ll be highlighting a way for businesses to experience Sangoma in 2025.
Sangoma: trusted globally, emerging in the UK
They might be unfamiliar to many UK and European businesses, but Sangoma is a key player in the US unified communications market.
For UK-based resellers, you can help businesses discover the benefits of Sangoma and show why this vendor stands out from other UC providers. As the engine behind two of the world’s most widely used open-source platforms, used by thousands of organisations worldwide and known for their flexibility and reliability, Sangoma offers a reliable UC solution.
What is Sangoma UC?
If you’re looking for a cloud phone system that offers a range of features, Sangoma UC is a great choice. As a fully integrated UC suite, it offers a range of tools that SMEs needs to stay connected:
· VoIP phone systems (cloud or on-premise)
· Unified communications software
· Connectivity and SIP trunking
· Networking hardware
· Cabling and installation support
Get every part of your communication infrastructure working together, easily managed through a single provider. For SMEs, that means fewer vendors, fewer invoices and less stress.
Sangoma’s model is particularly beneficial for the “informal call centre,” the small teams within SMEs that regularly handle incoming calls. With everything included in one tidy package, you won’t need to add on premium features. Your team will be able to get started with all the tools from day one.
The ideal UC solution for UK SMEs
The UK has over 5.5 million small businesses with fewer than 50 employees, and a lot of these companies aren’t properly prepared for the 2027 ISDN/PSTN switch-off.
Sangoma’s UC solutions create an easy path into future-proofed, modern telephony, all backed by full support from expert resellers. Features like call recording, call queuing, auto-attendants, and analytics are built in, with no hidden costs and no modular upsells.
Whether employees are based on-site or remotely, Sangoma’s support caters to hybrid teams or cloud deployments, allowing SMEs to choose the best setup for their needs, environment, workflow and budget.
Supporting resellers: 100% Channel only
One of the core ways Sangoma supports resellers is that it sells exclusively through resellers and distributors, and never directly to end users. The advantage means partners don’t compete with the vendor for business.
Instead, resellers are able to own the relationship. That could look like wrapping Sangoma’s UC system into a full IT package or white labelling it for brand consistency, there’s many ways for partners to stay in control.
Get free UC until 2026: a no-strings opportunity
Sangoma are offering a promotion to enjoy Sangoma’s UC free until 2026. Here’s how it works:
· Resellers deploy Sangoma UC systems with no licence costs until January 2026.
· Businesses can use the full platform: features, hardware, services, all without fees.
· End users only pay if they choose to continue beyond December 2025.
This offer is a powerful entry point for small businesses still undecided about upgrading or wanting to explore Sangoma UC. Also, it gives resellers a compelling offer that differentiates them in a crowded market. As a reseller, you can offer this direct to your customers or make the Sangoma solution more affordable over a longer period of time.
A recognised name, even if you don’t know it yet
Sangoma might be under the radar, but they’re starting to be known within the industry. Recently named a finalist at the Comms Council Awards in the “Best Enabler” category, they’re being recognised for their focus on empowering resellers to deliver exceptional communications solutions.
The company’s credibility also stems from its stewardship of Asterisk and FreePBX. These platforms have been trusted by the global IT and telecoms community for years, and Sangoma’s leadership in open source gives its commercial products serious weight.
Why now is the right time for Sangoma UC
If you’re an IT reseller, telecoms partner, or MSP, Sangoma’s current offer creates real value:
· Add recurring revenue with a proven UCaaS platform.
· Migrate SMEs early ahead of the ISDN/PSTN switch-off.
· Build long-term customer loyalty with zero upfront cost.
Trying Sangoma UC for free is low risk for end users, enjoying two full years to trial the system, and if they don’t want to continue, they simply cancel with no penalties, no catches.
It’s time to pay attention to Sangoma
From a behind-the-scenes developer of PBX tools to a front-runner in the market, Sangoma is a full-service UC provider with global scale, SME-friendly pricing, and reseller-first values.
As the switch-off looms, SMEs are looking for simple, affordable communications solutions that can scale with them and are future-proof. Well, Sangoma’s timing couldn’t be better. UK businesses now have access to this powerful UC tool and with a great offer to get started. If you want to find out more about Sangoma’s UC tools, talk to our team.
